MY FULFILLMENT MINDSET
„Never underestimate the recipient of your message. People instinctively sense whether messages are sincere or pretended.“
Fake-News versus Real-News
In the age of digitalisation, the style of communication has changed considerably: the speed of information exchange, the uncontemplated handling of the new communication media and the careless communication with international business partners have an enormous impact on the quality of a company’s content, contacts and relationships.
A good communication culture and an optimal marketing concept mean a profit for a company that should not be underestimated. I passionately advise and support internationally active companies from the sectors of logistics, aviation, maritime industry, mobility, energy and technology in cross national communication and marketing concepts. A good communication culture and an optimal marketing concept mean a profit for a company that should not be underestimated.
AT HOME IS THE WORLD.
Experienced, intercultural, eager to travel and customer-oriented.
YEARS OF EXPERIENCE
I AM a person who likes people very much, regardless of their origin and history. As a networker, I connect people, companies and markets.
I CAN conceive and realize international marketing and communication projects because I am full of ideas and know processes down to the last detail. It is easy for me to manage and coordinate complex projects with many people.
I AM always looking for new challenges and I am very interested in the future for which I like to think around the corner.
LISTEN – 100 percent and without judgment. This is the only way I can understand what moves and expects from my opposite person.
LOOK – from all sides. Only with a 360° view I can analyse the current status in detail.
THINK – solution and future-oriented for the sustainable success of the project. This is the only way I can develop an intelligent solution and implement it with quality.
REFLECT – and do so honestly and openly, even with sub-optimal partial results. This is the only way I can constantly improve my responsible projects and adapt them to the future.
Understanding the company, its products, markets and goals is the foundation of successful strategies and concepts.
I deliver the right messages, in the right place at the right time.
- Communication strategy, media plans
- Budgeting, evaluation, performance monitoring
- Press conferences, press dates, press distribution list
- Press releases, editorial articles, interviews
- Press photos, graphics and illustrations
- Guidance notes, speeches and lectures
- Social media, blog and audio PR
- Internal communication, customer communication
- Lobbying, crisis communication, corporate social responsibility
- Web TV solutions, live productions, media services
I combine information with emotion to position a brand distinctively.
- Marketing strategy, corporate identification and design, budgeting
- Logos, color worlds, photo worlds, signatures, templates
- Brochures, flyers, folders, PowerPoint presentations, advertisements
- Internet presence, search engine optimization, apps
- Mailings, newsletters, customer magazines, advertising material concepts
- Sponsoring in sport, art, culture and environment
I organize all kinds of events to offer guests an unforgettable time.
- Conception, planning, budgeting, post-processing
- Meetings, VIP events and major events
- Conferences, workshops, roadshows and trade fairs
- VIP forums, 360° lecture series and think tanks
- Support of international guests (business, science and politics)
I deal with business partners as if they were good friends.
If they need me, I’ll be there.
„Thanks again for the re-launch of our website. I can already say that this has generated new business in recent months. Next, I’d like to discuss the sales strategy with you.“Wolfgang Vytisk
„Birgitt Smelty is one of the most adaptable people I know. She brings amazing creativity into everything she does and always offers a structured approach. I remember a demanding market research project in the education sector. Birgitt developed the concept and took along teachers, parents and politicians who were traditionally unfamiliar with market research. It couldn’t have gone better. I look forward to our next joint project.”“Susan Mack
„The cooperation with Birgitt Smelty has been very positive so far. She can easily adapt to other cultures and openly approach people. Their excellent international contacts made it easier for us to expand our photovoltaic business to the Middle East.“Ulrike Vornweg-Elzner
„I would like to thank you once again for your great commitment to this year’s Corporate Social Responsibility activities. Your antiplastic campaign “Save the Sea” and “Save the Bees” has garnered a lot of attention.“Rania Al-Khatib
Here you will find projects in which I have played a major role and with a high degree of responsibility.
REBRANDING | conception, budgeting, implementation | from business card to truck tarpaulin | for Exel (UK) – one of the world’s leading logistics providers | for six Eastern European countries and five corporate acquisitions | two re-brandings for Owens & Minor Movianto (USA) – one of the world’s leading pharmaceutical contract logistics companies | for eleven European countries | CEO AWARD | establishment of a global academy for automotive logistics (CALA) | in cooperation with DHL and the BVL School of Logistics | conception, marketing, program coordination and LAB support | In Europe, America and Asia | STARTUPS | communication concept for DHL Global Forwarding (national/international) | LAUNCH | worldwide premium airfreight product for the automotive industry| Air France KLM Martinair Cargo | VIP 360° SCIENTIFIC FORUM | for global supply chain directors of the automotive industry | concept and realisation | GERMAN & EUROPEAN LOGISTICS AWARD | support for application documents | layout/text/editing | for the winner AGCO – one of the world’s leading companies for agricultural machinery | CSR AWARD | CSR concept in cooperation with socially committed DHL employees |for the environment, social affairs and education | CSR | anti-plastic campaign “Save the Sea” | concept and realisation | CSR | Bees pasture campaign “Save the bees” | concept and realisation.
I’ M READY FOR SOMETHING NEW.
Hammerstein Karree | Kaiserstr. 48 | 42781 Haan | Germany
+49 151 20118020 | email@example.com